Write for the person asking
Use familiar words and concrete explanations. Start with the question a reader is trying to understand, rather than a technical label. Keep advice specific enough to be useful without assuming missing personal context.
Separate observation from interpretation
Describe what is visible or reported before explaining what it may suggest. A visual observation, a user’s history, and a generated interpretation are different kinds of information.
Use careful language
Present possibilities and uncertainty clearly. Avoid promising outcomes, implying a diagnosis, or using reassuring language that hides a reason to seek care.
Show the reasoning and sources
Where references are available, let readers inspect them. Do not imply that every statement has been independently reviewed by a clinician or endorsed by a reference organisation unless that review or endorsement can be documented.
Make corrections possible
Readers can report a problem through Contact. Include the page URL and the statement in question, without sharing unnecessary personal medical information. A correction process should preserve what changed and why.
Know when reading is not enough
Health information cannot replace an examination or individual treatment advice. Severe, sudden, persistent or worsening symptoms call for appropriate medical care. Emergencies need immediate local help.
When to seek medical care
If you are experiencing a life-threatening emergency, call 911 (US), 999 (UK), 112 (EU), or your local emergency number immediately.
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